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Young consumers’ responses to suspected covert and overt blog marketing

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalInternet Research
Volume25
Issue number4
Pages610-632
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Customers and Relations
  • Business, Markets and Societal Dynamics
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