Haris - Research Portal

Swedish

Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Brand Management
Volume22
Issue numberJune/July
Pages467-484
ISSN1350-231X
DOIs
Publication statusPublished - 15.06.2015
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Customers and Relations

DOI

Log in to Pure