Haris - Research Portal

Swedish

The impact of storytelling on the consumer brand experience: the case of a firm-originated story

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Brand Management
Volume20
Issue number4
Pages283-297
ISSN1350-231X
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management - storytelling, brand associations, experiment, brand value, brand experience
  • KOTA2012
  • Equis Base Room
  • Customers and Relations

DOI

Log in to Pure