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Short Brand Stories on Packaging: An Examination of Consumer Responses

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalPsychology and Marketing
Volume35
Issue number4
Pages294-306
ISSN0742-6046
DOIs
Publication statusPublished - 03.03.2018
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management

DOI

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