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Sales activity systematization and performance: Differences between product and service firms

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume28
Issue number6
Pages494-505
Number of pages12
ISSN0885-8624
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Customers and Relations
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