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"Running Is My Boyfriend": Consumers’ Relationships with Activities

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume31
Issue number1
Pages24-33
ISSN0887-6045
DOIs
Publication statusPublished - 04.01.2017
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management - Consumer activity, activity theory, practice theory, customer dominant logic, relationship marketing, consumer behavior
  • Customers and Relations

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