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Reverse use of customer data: implications for service-based business models

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume28
Issue number7
Pages529-537
Number of pages9
ISSN0887-6045
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • KOTA2014
  • Business, Markets and Societal Dynamics
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