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Return on relationships: conceptual foundation and measurement of mutual value gains from relational business engagements

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume27
Issue number5
Pages344-359
Number of pages16
ISSN0885-8624
Publication statusPublished - 30.05.2012
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management - Relationship marketing, service logic, service-dominant logic, return on relationships (ROR), reciprocal return on relationships (RORR), joint productivity, marketing metrics, marketing accountability, value-in-use
  • KOTA2012
  • Customers and Relations
  • Marketing Effectiveness and Profitability
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