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Relationship marketing and service: an update

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Global Scholars of Marketing Science : Bridging Asia and the World
Volume27
Issue number3
Pages201-208
Number of pages8
ISSN2163-9159
DOIs
Publication statusPublished - 14.07.2017
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Customers and Relations - Relationship marketing, service, service culture, internal marketing, customer
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