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Relational price discounts: Consumers' metacognitions and nonlinear effects of initial discounts on customer retention

Research output: Contribution to journalArticleScientificpeer-review

  • Maria Jose del Rio Olivares
  • Kristina Wittkowski
  • Jaakko Aspara
  • Tomas Falk
  • Pekka Mattila
LanguageEnglish
Peer-reviewed scientific journalJournal of Marketing
Volume82
Issue number1
Pages115-131
Number of pages17
ISSN0022-2429
DOIs
Publication statusPublished - 2018
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management - relational price discounts, marketplace metacognition, customer retention, nonlinear effects, price promotions
  • Customers and Relations
  • Marketing Effectiveness and Profitability

DOI

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