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Private bloggers' motivations to produce content – a gratifications theory perspective

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Marketing Management
Volume27
Issue number13-14
Pages1479-1503
ISSN0267-257X
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • KOTA2011
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