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Play with friends, against machine or all alone? Social in-game mechanics as a predictor of gamer lifetime value

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Main publication2018 Global marketing conference at Tokyo : Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management
EditorsJeonghye Choi
Number of pages2
Place of publicationTokyo, Japan
Publication date27.07.2018
Publication statusPublished - 27.07.2018
MoE publication typeA4 Article in conference proceedings

Series information

NameGlobal marketing conference proceedings
ISSN (Electronic) 1976-8699

    Research areas

  • 512 Business and Management - game, social, value, Strategy, big data
  • Marketing Effectiveness and Profitability
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