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Netnography as a tool for understanding customers: implications for service research and practice

Research output: Contribution to journalReview Article

LanguageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume32
Issue number6
Pages657-679
Number of pages23
ISSN0887-6045
DOIs
StatePublished - 18.09.2018
MoE publication typeA2 Review article in a scientific journal

    Research areas

  • Services Marketing and Philosophy - Qualitative research, Ethnography, Netnography, Service research, Method, Internet research
  • 512 Business and Management

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