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Initiation of business relationships in service-dominant settings

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume37
Issue number3
Pages339-350
Number of pages12
ISSN0019-8501
DOIs
Publication statusPublished - 2008
MoE publication typeA1 Journal article - refereed

Bibliographical note

Special Issue on Transitioning from Products to Services in Business and Industrial Markets
Volume:
Proceeding volume:

    Research areas

  • business relationship, relationship initiation process, status, converter, inhibitor, business-to-business professional services, executive education, narratives, INTERORGANIZATIONAL RELATIONSHIPS, INDUSTRIAL-MARKETS, PERSPECTIVE, COMMITMENT
  • Customers and Relations

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