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Swedish

How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper

Research output: Contribution to journalArticle

  • Hannele Kauppinen-Räisänen
  • Peter Björk
  • Alexandra Lönnström
  • Marie-Nathalie Jauffret
LanguageEnglish
Peer-reviewed scientific journalJournal of Business Research
Volume84
Issue numberMarch
Pages72-81
Number of pages10
ISSN0148-2963
DOIs
StatePublished - 2018
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Customers and Relations - Brand prominence, Luxury brands
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