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Generative mechanisms in project marketing – an agenda for inquiry

Research output: Contribution to journalArticleScientificpeer-review

  • Jaakko Aspara
  • Joel Hietanen
  • Pekka Mattila
  • Antti Sihvonen
  • Henrikki Tikkanen
LanguageEnglish
Peer-reviewed scientific journalJournal of Global Scholars of Marketing Science : Bridging Asia and the World
Volume23
Issue number2
Pages196-212
Number of pages17
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Customers and Relations
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