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Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Main publicationGendering Theory in Marketing and Consumer Research
EditorsZeynep Arsel, Kirsi Eräranta, Johanna Moisander
Place of publicationLondon
Publication date2017
ISBN (Print)978-1-138-23708-7
Publication statusPublished - 2017
MoE publication typeA3 Book chapter

Series information

NameKey issues in marketing management.

    Research areas

  • 518 Media and communications - Marketing, Gender, Identity
  • 512 Business and Management
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