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Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers' Ethical Consumption Behavior

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Business Ethics
Volume144
Issue number3
Pages449-465
Number of pages17
ISSN0167-4544
DOIs
Publication statusPublished - 2017
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Marketing Effectiveness and Profitability
  • Customers and Relations
  • Business, Markets and Societal Dynamics
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