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Diagnosing Service Brand Strength: Customer-Dominant Brand Relationship Mapping

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Service Management
Volume24
Issue number5
Pages502-519
Number of pages18
ISSN1757-5818
DOIs
Publication statusPublished - 01.10.2013
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room
  • Customers and Relations
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