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Customer Needing: A Challenge for the Seller Offering

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of Business & Industrial Marketing
Volume27
Issue number2
Pages132-141
Number of pages10
ISSN0885-8624
DOIs
Publication statusPublished - 20.01.2012
MoE publication typeA1 Journal article - refereed

    Research areas

  • KOTA2012
  • Business, Markets and Societal Dynamics
  • Customers and Relations

Documents

DOI

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