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Customer engagement in a Big Data world

Research output: Contribution to journalArticleScientificpeer-review

  • Werner Kunz
  • Lerzan Aksoy
  • Yakov Bart
  • Kristina Heinonen
  • Sertan Kabadayi
  • Francisco Villaroel Ordenes
  • Marianna Sigala
  • David Diaz
  • Babis Theodoulidis
LanguageEnglish
Peer-reviewed scientific journalJournal of Services Marketing
Volume31
Issue number2
Pages161-171
Number of pages10
ISSN0887-6045
DOIs
Publication statusPublished - 2017
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • Customers and Relations

DOI

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