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Critical service logic: making sense of value creation and co-creation

Research output: Contribution to journalArticleScientificpeer-review

LanguageEnglish
Peer-reviewed scientific journalJournal of the Academy of Marketing Science
Volume41
Issue number2
Pages133-150
Number of pages18
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

    Research areas

  • 512 Business and Management
  • KOTA2012
  • Equis Base Room
  • Customers and Relations
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