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Corporate image heritage in B2B

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Main publicationProceedings of the Corporate and Marketing Communications Conference CMC 2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event23rd International Conference on Corporate and Marketing Communications - Exeter, Exeter, United Kingdom
Duration: 12.04.201813.04.2018
Conference number: 23
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