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Corporate brand relationships influence on the initiation of customer relationships in B2B service

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

LanguageEnglish
Main publicationProceedings of the 20th International Corporate Identity Group ICIG 2018
Number of pages2
Publication date2018
Pages30-31
ISBN (Electronic)978-961-235-848-8
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
EventThe 20th International Corporate Identity Group ICIG 2018 - Gozd Martulj, Slovenia
Duration: 06.06.201807.06.2018

    Research areas

  • 512 Business and Management
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