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Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Research output: Contribution to journalArticleScientificpeer-review

  • Simone Wies
  • Arvid Oskar Ivar Hoffmann
  • Jaakko Aspara
  • Joost M.E. Pennings
LanguageEnglish
Peer-reviewed scientific journalJournal of Marketing
Volume83
Issue number4
Pages58-80
Number of pages23
ISSN0022-2429
DOIs
Publication statusPublished - 02.05.2019
MoE publication typeA1 Journal article - refereed

    Sustainable Development Goals

  • GOAL 12: Responsible Consumption and Production

    Research areas

  • Business, Markets and Societal Dynamics
  • Marketing Effectiveness and Profitability
  • 512 Business and Management - advertising investments, firm value, market impact, marketing strategy, shareholder proposals, stock

Documents

DOI

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