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Can advertising investments counter the negative impact of shareholder complaints on firm value

Research output: Contribution to journalArticle

Peer-reviewed scientific journalJournal of Marketing
StateAccepted/In press - 2019
MoE publication typeA1 Journal article - refereed

    Sustainable Development Goals

  • GOAL 12: Responsible Consumption and Production

    Research areas

  • Business, Markets and Societal Dynamics
  • Marketing Effectiveness and Profitability
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