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Branding Design Heritage for Prestige: Case Marimekko

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

LanguageEnglish
Main publicationSΜΕs Abstracts: 13th Annual International Conference on SΜΕs, Entrepreneurship and Innovation: Management – Marketing – Economic - Social Aspects : 4th Annual International Colloquium on Branding and Panel on Small Societies-Small Business-Small Cities & Villages
EditorsGregory Papanikos
Number of pages2
Place of publicationAthens
PublisherAthens Institute for Education and Research
Publication date07.2016
Pages24-25
ISBN (Electronic)978-960-598-090-0
Publication statusPublished - 07.2016
MoE publication typeA4 Article in conference proceedings
EventAnnual International Colloquium on Branding - Athens, Greece
Duration: 25.07.201628.07.2016
Conference number: 4

    Research areas

  • 512 Business and Management - Design, Branding, design heritage, design prestige, Marimekko

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