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Social in-game mechanics: effect on player journey, purchases and likelihood to become a promotor

Project: Externally funded project

A data set granted by Wharton University containing information about how gamers have used a major sports game will be analysed for the effects of social in-game mechanics on player journey, purchases and likelihood to become a promotor.
StatusCurrent
Period01.07.201630.06.2017
URLhttp://wcai.wharton.upenn.edu/blog/data-awarded-purchase-play/?utm_source=newsletter&utm_medium=email&utm_content=View%20Blog&utm_campaign=August%202016%20Newsletter

    Research areas

  • 512 Business and Management - Marketing, Gaming

Activities

  • Global Marketing Conference

    Minna Pura (Attendee)
    26.07.201829.07.2018

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

Research outputs

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