Haris - Research Portal

Swedish

Veronica Liljander

Person

  1. 2019
  2. Ingman, S & Liljander, V 2019, Business customers' perceived fit between corporate brand and corporate brand extensions. in 14th Global Brand Conference proceedings. 14th Global Brand Conference, Berlin, Germany, 08.05.2019.
  3. 2018
  4. 2017
  5. 2016
  6. Solja, EH, Liljander, V & Söderlund, M 2016, Does a Short Brand Story on the Package Affect Consumers’ Brand Responses? in L Petruzzellis & RS Winer (eds), Rediscovering the Essentiality of Marketing: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, pp. 683-683, 2015 Academy of Marketing Science World Marketing Congress (AMS), Bari, Italy, 14.07.2015. https://doi.org/10.1007/978-3-319-29877-1_128
  7. Grym, J & Liljander, V 2016, 'To cheat or not to cheat? The effect of a moral reminder on cheating', Nordic Journal of Business, vol. 65, no. 3-4, pp. 18-37.
  8. 2015
  9. Solja, E, Liljander, V & Söderlund, M 2015, Does a short story on the package influence consumers’ brand responses? in Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. University of Bari Aldo Moro, 2015 Academy of Marketing Science World Marketing Congress (AMS), Bari, Italy, 14.07.2015.
  10. Solja, E, Liljander, V & Söderlund, M 2015, Does a short story on the package influence consumers’ brand responses? in The Proceedings of the 23rd Nordic Academy of Management Conference NFF 2015 : Business in Society. Copenhagen Business School, 23rd Nordic Academy of Management Conference (NFF), Copenhagen, Denmark, 12.08.2015.
  11. Kyyrönen, M-M, Fougère, M, Liljander, V & Polsa, P 2015, In search of CSR: The role of a business confederation-owned infomediary in constructing CSR. in 7th Annual ARCS Research Conference proceedings. Kellogg School of Management, pp. 298-302, Annual ARCS Research Conference, Chicago, United States, 13.05.2015.
  12. Sepp, M, Gummerus, J & Liljander, V 2015, Investigating the failure of firm-blogger collaboration initiation: A blogger perspective. in L O'Malley (ed.), 2015 Academy of Marketing Conference: The Magic in Marketing. University of Limerick, 2015 Academy of Marketing Conference , Limerick, Ireland, 07.07.2015.
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