Haris - Research Portal

Swedish

Tore Strandvik

Person

  1. 2019
  2. Market Innovation in Service Business

    General information

    Publication statusPublished
    ???assessmentType???A4 Article in conference proceedings
    OrganisationsMarketing, Helsinki, CERS - Centre for Relationship Marketing and Service Management, Helsinki
    ContributorsHolmlund, M., Strandvik, T., Lähteenmäki, I.
    Publication date10.06.2019

    Host publication information

    Title of host publicationQUIS16 Advancing Service Research and Practice
    PublisherCTF - Service Research Center, Karlstad University

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  3. 2018
  4. Market Dynamics as a Managerial Sensemaking Issue

    General information

    Publication statusPublished
    ???assessmentType???A4 Article in conference proceedings
    OrganisationsMarketing, Helsinki, CERS - Centre for Relationship Marketing and Service Management, Helsinki
    ContributorsHolmlund, M., Strandvik, T., Lähteenmäki, I.
    Number of pages30
    Publication date18.09.2018

    Host publication information

    Title of host publicationNoRD Workshop on Relationship Dynamics
    Place of publicationKarlstad
    PublisherCTF - Service Research Center, Karlstad University
    Edition10

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  5. Mental models of customer ownership in the executive board: A case study in the pension insurance sector

    Mutuals can be seen as expressing the utmost in customer orientation, by merging the roles of customer and owner. Nonetheless, the literature indicates that emphasis on these two roles is not evident among mutual companies in practice. Accordingly, there is a gap in knowledge pertaining to how the idea of customer ownership is understood and present in mutuals. To increase understanding of this gap, a study explored the mental models of customer ownership held by executive-board-level managers. This entailed collecting and analysing empirical interview data from executive-board-level managers of a large Finnish mutual pension insurance company. These mental models are distinguished along two dimensions: the role of a customer–owner, which may be passive or active, and managerial scope, which can be operative or strategic. A matrix constructed from these dimensions shows how customer ownership can have a limited, applied, strategic, or extensive function in the mental models of the executives. The findings should aid managers in evaluating their views of customer ownership, thereby facilitating diagnosis of the approach being applied. Furthermore, they may assist legislators, public authorities, and reporters in understanding the nature of a customer-owned insurance company and how the associated ideas may have been implemented in practice.

    General information

    Publication statusPublished
    ???assessmentType???A1 Journal article - refereed
    OrganisationsMarketing, Helsinki, University of Tampere
    ContributorsTalonen, A., Holmlund, M., Strandvik, T.
    Number of pages10
    Pages1-10
    Publication date25.05.2018
    N/AYes
    Early online date17.04.2018

    Publication information

    JournalJournal of Co-operative Organization and Management
    Volume6
    Issue number1
    ISSN (Print)2213-297X
    Ratings
    • Scopus rating (2018): CiteScore 1.49 SJR 0.587 SNIP 1.141
    Original languageEnglish
    Keywords512 Business and Management (Mutual insurance, Co-operative, Cooperative, Mental model, Pension insurance, Customer ownership), Marketing Logics and Strategizing, Business, Markets and Societal Dynamics, Services Marketing and Philosophy
    DOIs

    Research output: Contribution to journalArticleScientificpeer-review

  6. “One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?

    The significance of mindsets is apparent in everyday business life. As today’s managers and companies face uncertainty and disruptive change in the business environment and markets, there is a growing need to understand and strategically address such change. This becomes challenging when disruptive market forces confront the institutional logic or rules of the game based on collectively acquired experience of doing business in the given field. In overcoming such challenges, managers’ hidden reasoning remains an untapped potential while their existing mindset influences what they attend to and what they decide to do. This article elaborates a diagnostic framework, accompanied by a tool to help managers make sense of disruptive markets and reflect individually and collectively on possible courses of action. The framework has two principal dimensions—strategic scope and focus—that are further divided into three business elements of strategic market-oriented management: offering, customer, and market. The tool offers a practical means of profiling individuals’ mindsets. In increasingly dynamic business environments, reflection capabilities represent a new source of competitive advantage.

    General information

    Publication statusPublished
    ???assessmentType???A1 Journal article - refereed
    OrganisationsMarketing, Helsinki, CERS - Centre for Relationship Marketing and Service Management, Helsinki
    ContributorsStrandvik, T., Holmlund, M., Lähteenmäki, I.
    Number of pages10
    Pages477-486
    Publication date13.04.2018
    N/AYes

    Publication information

    JournalBusiness Horizons
    Volume61
    Issue number3
    ISSN (Print)0007-6813
    Ratings
    • Scopus rating (2018): CiteScore 4.42 SJR 1.296 SNIP 2.066
    Original languageEnglish
    Keywords512 Business and Management (Mindset, managerial decision making, self-diagnosing tool, management strategy, market disruption), Marketing Logics and Strategizing, Business, Markets and Societal Dynamics
    DOIs

    Research output: Contribution to journalArticleScientificpeer-review

  7. Between outside and inside – Liminality of corporate heritage

    General information

    Publication statusPublished
    ???assessmentType???A4 Article in conference proceedings
    OrganisationsMarketing, Helsinki
    ContributorsRindell, A., Strandvik, T.
    Publication date2018

    Host publication information

    Title of host publicationProceedings of the 7th International Corporate Heritage Symposium

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  8. Corporate brand relationships influence on the initiation of customer relationships in B2B service

    General information

    Publication statusPublished
    ???assessmentType???A4 Article in conference proceedings
    OrganisationsMarketing, Helsinki
    ContributorsRindell, A., Strandvik, T.
    Number of pages2
    Pages30-31
    Publication date2018

    Host publication information

    Title of host publicationProceedings of the 20th International Corporate Identity Group ICIG 2018
    ISBN (Electronic)978-961-235-848-8

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  9. Corporate image heritage in B2B

    General information

    Publication statusPublished
    ???assessmentType???A4 Article in conference proceedings
    OrganisationsMarketing, Helsinki
    ContributorsRindell, A., Strandvik, T.
    Publication date2018

    Host publication information

    Title of host publicationProceedings of the Corporate and Marketing Communications Conference CMC 2018

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  10. Revealing business customers’ hidden value formation in service

    Purpose
    This paper aims to identify how, in contrast to a provider-oriented stance where customer value is conceptualised as being controlled by the provider, customer value is formed for business customers beyond what is visible to the provider.

    Design/methodology/approach
    This paper builds on the primacy of the customer. Customer-dominant logic (CDL) is used as the conceptual underpinning, meaning that the customer, rather than the service provider or the service system, is at the centre. A case study was conducted with seven key users from three customer companies of an information and communications technology (ICT) provider of in-house services. The study used a micro-social level focus by capturing customers’ experiences of those activities where value in use is formed.

    Findings
    The findings indicate that value formation is not related only to direct service interactions and furthermore substantially takes place beyond a service provider’s visibility line. Hence, value formation is in large part hidden for the service provider because it is embedded in customers’ activities and experiences.

    Research limitations/implications
    Although the study is limited to one case concerning ICT services, these findings may apply to other service businesses, in particular to knowledge-intensive outsourcing businesses.

    Practical implications
    Understanding a customer’s value formation from the customer’s point of view is the key to service development for any business service provider.

    Originality/value
    Applying a CDL approach, the authors deepen the understanding of customer value formation as it emerges in customer activities. The study provides detailed insight into business customers’ value formation processes. The study’s findings challenge the current emphasis on interactions and co-creation and instead demonstrate the importance of understanding customer logics and contexts.

    General information

    Publication statusPublished
    ???assessmentType???A1 Journal article - refereed
    OrganisationsMarketing, Helsinki, Hanken School of Economics
    ContributorsStrandvik, T., Heinonen, K., Vollmer, S.
    Number of pages15
    Publication date2018
    N/AYes
    Early online date2018

    Publication information

    JournalJournal of Business & Industrial Marketing
    ISSN (Print)0885-8624
    Ratings
    • Scopus rating (2018): CiteScore 2.42 SJR 0.768 SNIP 0.957
    Original languageEnglish
    Keywords512 Business and Management (Value, Service marketing, Logic, Customer orientation, Business-to-business marketing)
    Electronic version
    DOIs

    Research output: Contribution to journalArticleScientificpeer-review

  11. Revealing the Hidden Corporate Brand Perspective in Business Relationships

    General information

    Publication statusPublished
    ???assessmentType???A4 Article in conference proceedings
    OrganisationsMarketing, Vaasa, Marketing, Helsinki, Åbo Akademi University, University of Oulu, Oulu Business School
    ContributorsKoporcic, N., Norrgrann, A., Rindell, A., Saraniemi, S., Strandvik, T., Törnroos, J.
    Publication date2018

    Host publication information

    Title of host publication10th Nordic Workshop on Relationship Dynamics - NoRD2018

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  12. The Dynamics Of Corporate Brand Relationships In B2B Service Business

    General information

    Publication statusPublished
    ???assessmentType???A4 Article in conference proceedings
    OrganisationsMarketing, Helsinki
    ContributorsStrandvik, T., Rindell, A.
    Publication date2018

    Host publication information

    Title of host publication10th Nordic Workshop on Relationship Dynamics-NoRD2018, Karlstad, Sweden, September 19-21, 2018

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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