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Swedish

Tore Strandvik

Person

  1. 2019
  2. Holmlund, M, Strandvik, T & Lähteenmäki, I 2019, Market Innovation in Service Business. in QUIS16 Advancing Service Research and Practice. CTF - Service Research Center, Karlstad University.
  3. 2018
  4. Holmlund, M, Strandvik, T & Lähteenmäki, I 2018, Market Dynamics as a Managerial Sensemaking Issue. in NoRD Workshop on Relationship Dynamics. 10 edn, CTF - Service Research Center, Karlstad University, Karlstad.
  5. Rindell, A & Strandvik, T 2018, Between outside and inside – Liminality of corporate heritage. in Proceedings of the 7th International Corporate Heritage Symposium. The 7th International Corporate Heritage Symposium, Paris, France, 13.06.2018.
  6. Rindell, A & Strandvik, T 2018, Corporate brand relationships influence on the initiation of customer relationships in B2B service. in Proceedings of the 20th International Corporate Identity Group ICIG 2018. pp. 30-31, The 20th International Corporate Identity Group ICIG 2018, Gozd Martulj, Slovenia, 06.06.2018.
  7. Rindell, A & Strandvik, T 2018, Corporate image heritage in B2B. in Proceedings of the Corporate and Marketing Communications Conference CMC 2018. 23rd International Conference on Corporate and Marketing Communications, Exeter, United Kingdom, 12.04.2018.
  8. Koporcic, N, Norrgrann, A, Rindell, A, Saraniemi, S, Strandvik, T & Törnroos, J-Å 2018, Revealing the Hidden Corporate Brand Perspective in Business Relationships. in 10th Nordic Workshop on Relationship Dynamics - NoRD2018.
  9. Strandvik, T & Rindell, A 2018, The Dynamics Of Corporate Brand Relationships In B2B Service Business. in 10th Nordic Workshop on Relationship Dynamics-NoRD2018, Karlstad, Sweden, September 19-21, 2018 .
  10. 2017
  11. Holmlund, M, Strandvik, T & Lähteenmäki, I 2017, Making Sense of a Disruptive Market: Insights from Wealth Management. in L Patricio (ed.), Proceedings of the 15th QUIS Symposium : International Research Symposium on Service Excellence in Management. vol. 15, Porto, 2017 International Research Symposium on Service Excellence in Management (QUIS), Porto, Portugal, 12.06.2017.
  12. Strandvik, T, Mickelsson, K-J & Lipkin, M 2017, A consumer perspective on news as a transformative service. in Proceedings of the QUIS15 International Research Symposium on Service Excellence in Management, June 12-15 2017, Porto, Portugal. pp. 21, 2017 International Research Symposium on Service Excellence in Management (QUIS), Porto, Portugal, 12.06.2017.
  13. Mickelsson, K-J, Strandvik, T & Lipkin, D 2017, Customer Ecosystems and the News Consumption Experience. in Proceedings of the 24th Nordic Academy of Management Conference (NFF 2017). Bodö, 24th Nordic Academy of Management Conference (NFF), Bodö, Norway, 23.08.2017.
  14. Rindell, A & Strandvik, T 2017, Customers' Corporate Brand Relationships in B2B. in 5th International Consumer Brand Relationships Conference Proceedings. Porto Business , Porto, Portugal, 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18.05.2017.
  15. Strandvik, T & Heinonen, K 2017, Presence – A Complement to Service Interaction. in Proceedings of the International Research Symposium on Service Excellence in Management (QUIS), June 12-15 2017, Porto, Portugal. 2017 International Research Symposium on Service Excellence in Management (QUIS), Porto, Portugal, 12.06.2017.
  16. Strandvik, T, Heinonen, K & Vollmer, S 2017, Revealing business customer’s hidden value formation: A customer-dominant logic perspective. in Proceedings of the 22nd CBIM 2017 Academic Workshop. Stockholm Business School, Stockholm, 2017 Academic Workshop of the Center for Business & Industrial Marketing (CBIM), Stockholm, Sweden, 19.06.2017.
  17. 2016
  18. Strandvik, T, Holmlund, M & Heinonen, K 2016, Managers’ Reflections on the Dynamics of Markets. in J Tähtinen (ed.), Nordic Workshop on Relationship Dynamics. vol. 9, Turku School of Economics , Noormarkku, 9th Nordic workshop on relationship dynamics (NoRD), Noormarkku, Finland, 28.09.2016.
  19. Holmlund, M, Strandvik, T & Lähteenmäki, I 2016, Top Managers Making Sense of Disruptions in Financial Business. in 32nd IMP conference: Change and Transformation of Markets, Networks and Relationships. Poznań University of Economics and Business, Poznan, 2016 34th Industrial marketing and purchasing group (IMP) Conference, Poznan, Poland, 31.08.2016.
  20. Rindell, A, Tikkanen, H & Strandvik, T 2016, Company Anniversaries as an Expression of Corporate History or Corporate Heritage. in Proceedings of the International Symposium on Corporate Heritage. Aix-Marseille Graduate School of Management, International Symposium on Corporate Heritage, Marseille, France, 18.04.2016.
  21. Rindell, A & Strandvik, T 2016, Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service. in 19th symposium of the International Corporate Idenity Group (ICIG): Corporate/Organisational Marketing in the 21st Century: Challenges and Opportunities in Turbulent Times. University of Essex, The International Corporate Idenity Group (ICIG), Essex, United Kingdom, 13.06.2016.
  22. Strandvik, T, Heinonen, K & Vollmer, S 2016, Customer Value Formation in a Business-to-Business Setting. in Conference Proceedings SERVSIG Conference 2016 . Maastricht University, Maastricht, pp. 31-32, 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Maastricht, Netherlands, 18.06.2016.
  23. Lipkin, MM-L, Heinonen, K & Strandvik, T 2016, Exploring the Embedded Business Offering - the Case of Activity Trackers. in Conference Proceedings SERVSIG 2016 Maastricht. Service Science Factory, Maastricht, pp. 519-523, 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Maastricht, Netherlands, 18.06.2016.
  24. Rindell, A, Tikkanen, H & Strandvik, T 2016, How Employees form the Organisational Identity (Over time / Heritage). in 10th Global Brand Conference of the AM's Brand, Corporate Identity and Reputation SIGSpecial Interest Group. University of Turku, Global Brand Conference Academy of Marketing's Brand, Identity and Corporate Reputation Special Interest Group, Turku, Finland, 27.04.2016.
  25. 2015
  26. Rindell, A & Strandvik, T 2015, How Brand Relationships Affect the Initiation of Customer Relationships in B2B Service. in J Gummerus (ed.), Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Hanken School of Economics, Helsinki, pp. 39-39, 23rd International Colloquium on Relationship Marketing ICRM 2015, Helsinki, Finland, 15.09.2015.
  27. Holmlund, M, Strandvik, T & Lähteenmäki, I 2015, Making Sense of Customer Relationships in Change. in 31th Annual IMP Conference and Doctoral Colloquium : Organizing Sustainable BtoB Relationships – Designing in Changing Networks. vol. 31, University Press of Southern Denmark, Kolding, 2015 31st Industrial marketing and purchasing group (IMP) conference, Kolding, Denmark, 27.08.2015.
  28. Heinonen, K & Strandvik, T 2015, Seeing beyond the visible customer- introducing a customer ecosystem perspective on service. in Business in Society. Academy of Management Annual Meeting Proceedings, Copenhagen Business School, 23rd Nordic Academy of Management Conference (NFF), Copenhagen, Denmark, 12.08.2015.
  29. Strandvik, T & Heinonen, K 2015, When details are the embodiment of the essence in customer relationships. in Business in society. 23rd Nordic Academy of Management Conference (NFF), Copenhagen, Denmark, 12.08.2015.
  30. Koskull von, C, Tronvoll, B & Strandvik, T 2015, Mission impossible - emotional strategizing in service innovation management. in 31st EGOS Colloquium 2015 Proceedings: Subtheme 61: Strategy as practice: Cognition, Emotions and Strategy. 31st European Group for Organizational Studies Colloquium (EGOS)
    , Athens, Greece, 02.07.2015.
  31. Strandvik, T & Heinonen, K 2015, A customer dominant (CDL) perspective on customer relationships and relationship marketing. in J Gummerus (ed.), Relationship Marketing: Back to the Roots and into the Future: Proceedings from the ICRM 2015. Hanken School of Economics, 23rd International Colloquium on Relationship Marketing ICRM 2015, Helsinki, Finland, 15.09.2015.
  32. Strandvik, T & Heinonen, K 2015, Essentials of Customer Dominant Logic. in J Gummerus & C von Koskull (eds), The Nordic School : Service Marketing and Management for the Future. Hanken School of Economics, Helsinki, pp. 111-128.
  33. Strandvik, T & Holmlund, M 2015, Managerial Sensemaking in Business Marketing. in J Gummerus & C von Koskull (eds), The Nordic School: Service Marketing and Management for the Future. Hanken School of Economics, Helsinki, pp. 295-307.
  34. Lipkin, MM-L, Mickelsson, K-J, Strandvik, T & Söderlund, M 2015, Shopping day: A study with the PhotoActive smartphone application. in The Proceedings of the 23rd Nordic Academy of Management Conference NFF 2015 : Business in Society. Copenhagen Business School, 23rd Nordic Academy of Management Conference (NFF), Copenhagen, Denmark, 12.08.2015.
  35. Dube, A, Helkkula, A & Strandvik, T 2015, The Ripple Effect: Intended and Unintended App Experiences. in J Gummerus & C von Koskull (eds), The Nordic School: Service Marketing and Management for the Future. Hanken School of Economics, Helsinki, pp. 273-281.
  36. Grönroos, C, Strandvik, T & Heinonen, K 2015, Value co-creation: critical reflections. in J Gummerus & C von Koskull (eds), The Nordic School : Service Marketing and Management for the Future. Hanken School of Economics, Helsinki, pp. 69-81.
  37. Strandvik, T & Holmlund, M 2015, We might know what we are selling, but do we know what the customer is buying? in J Gummerus & C von Koskull (eds), The Nordic School: Service Marketing and Management for the Future. Hanken School of Economics, Helsinki, pp. 205-218.
  38. 2014
  39. Dube, A, Helkkula, A & Strandvik, T 2014, Dream Catching for Innovation to Sustain Healthy Lifestyles: From Use Experiences to Dream Experiences. in The 24th Annual RESER Conference proceedings: Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare. Helsinki, The 24th Annual RESER Conference, Helsinki, Finland, 11.09.2014.
  40. Dube, A, Helkkula, A & Strandvik, T 2014, The Ripple Effect: Intended and Unintended App Experiences. in R Tsiotsou & Y Hajidimitriou (eds), AMA SERVSIG 2014 Conference Proceedings: Services Marketing in the New Economic and Social Landscape. University of Macedonia, Thessaloniki, pp. 51-53, 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Thessaloniki, Greece, 13.06.2014.
  41. von Koskull, C & Strandvik, T 2014, 'Discovering the unfolding of service innovations' Journal of Business & Industrial Marketing, vol. 29, no. 2, pp. 143-150. https://doi.org/10.1108/JBIM-05-2012-0084
  42. Koskull von, C, Strandvik, T & Tronvall, B 2014, Emotional strategizing in service innovation management. in AMA Servsig 2014 Conference. University of Macedonia, 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Thessaloniki, Greece, 13.06.2014.
  43. Rindell, A, Strandvik, T & Wilén, KB 2014, 'Ethical Consumers' Brand Avoidance' Journal of Product and Brand Management, vol. 23, no. 2, pp. 114-120. https://doi.org/10.1108/JPBM-09-2013-0391
  44. Holmlund, M, Strandvik, T & Lähteenmäki, I 2014, Managers’ Mental Maps of Customer Relationships in Change. in D Harrison (ed.), 8th NoRD, Nordic Workshop on Relationship Dynamics. BI Norwegian Business School, 8th Nordic Workshop on Relationship Dynamics (NoRD), Oslo, Norway, 15.10.2014.
  45. Strandvik, T & Heinonen, K 2014, When details are the embodiment of essence in customer relationships. in D Harrison (ed.), Nordic Workshop on Relationship Dynamics NoRD. pp. 1-16, 8th Nordic Workshop on Relationship Dynamics (NoRD), Oslo, Norway, 15.10.2014.
  46. 2013
  47. Strandvik, T & Helkkula, A 2013, 'Dream catching' Mercury Magazine, vol. Autumn/Winter, no. 5-6, Issue 5-6, pp. 21.
  48. Strandvik, T, Helkkula, A & Dube, A 2013, Dream Catching: Discovering innovations that customers will buy. in 22nd Nordic Academy of Management Conference Proceedings. Rejkavik, 22nd Nordic Academy of Management Conference (NFF), Reykjavik, Iceland, 21.08.2013.
  49. Holmlund, M, Ryan, A, Tähtinen, J, Edvardsson, B, Grønhaug, K, Halinen, A, Harrison, D, Havila, V, Renström, H, Salmi, A & Strandvik, T 2013, A NORDIC PERSPECTIVE ON RELATIONSHIP DYNAMICS. in WJ Johnston, TS Cavusgil & N Donthu (eds), 29th IMP Conference: BUILDING AND MANAGING RELATIONSHIPS IN A GLOBAL NETWORK: CHALLENGES AND NECESSARY CAPABILITIES: Special session: The Complexities of Relationship Dynamics. vol. 29, Atlanta, GA, 2013 Industrial marketing and purchasing group (IMP) Conference, Atlanta, GA, United States, 30.08.2013.
  50. Rindell, A, Strandvik, T & Wilén, KB 2013, Ethical Consumers Brand Avoidance. in International Colloquium of AM's Brand, Corporate Identity and Reputation Special Interest Group. Emerald Group Publishing, International Colloquium of AM's Brand, Corporate Identity and Reputation Special Interest Group, Portugal, 03.04.2013.
  51. Rindell, A, Strandvik, T & Wilén, KB 2013, 'Ethical Consumers' Brand Avoidance' Journal of Product and Brand Management, vol. 22, no. 7, pp. 484-490. https://doi.org/10.1108/JPBM-09-2013-0392
  52. Strandvik, T, Heinonen, K & Mickelsson, K-J 2013, How Customers Involve Service Providers. in E Wästlund, B Edvardsson, A Gustafsson, MJ Bitner & RV (eds), QUIS 13: Service Excellence in Management: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management, June 10-13 2013, Karlstad Sweden. CTF - Service Research Center, Karlstad University, pp. 250-257, 2013 International Research Symposium on Service Excellence in Management (QUIS), Karlstad, Sweden, 10.06.2013.
  53. Strandvik, T, Sten, J & Rindell, A 2013, How Framing Drives Emerging Service Innovations. in The 2013 Naples Forum on Service. 2013 Naples Forum on Service, Naples, Italy, 18.06.2013.
  54. von Koskull, C, Strandvik, T & Tronvall, B 2013, What about the emotional part of the service innovation story? in The 8th Annual Liverpool Symposium on Current Developments in Ethnographic Research in the Social and Management Sciences. The 8th Annual Liverpool Symposium on Current Developments in Ethnographic Research in the Social and Management Sciences, Amsterdam, 28.08.2013.
  55. 2012
  56. Heinonen, K, Strandvik, T & Voima, P 2012, Customer dominant value formation in service. in NoRD Nordic Workshop on Relationship Dynamics. 7th Nordic Workshop on Relationship Dynamics (NoRD), Umeå, Sweden, 10.10.2012.
  57. Holmlund, M & Strandvik, T 2012, Business Logics in Industrial Companies – The Rise and Evolution of a Business Logic. in NoRD Nordic Workshop on Relationship Dynamics . vol. 7, Umeå, Sweden, 7th Nordic Workshop on Relationship Dynamics (NoRD), Umeå, Sweden, 10.10.2012.
  58. Strandvik, T, Holmlund, M & Edvardsson, B 2012, 'Customer Needing: A Challenge for the Seller Offering' Journal of Business & Industrial Marketing, vol. 27, no. 2, pp. 132-141. https://doi.org/10.1108/08858621211196994
  59. Heinonen, K & Strandvik, T 2012, Customer value dynamics. in AMA Servsig International Service Research Conference. 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012.
  60. Rindell, A, Tossavainen, P, Strandvik, T, Ojasalo, K & Sten, J 2012, Developing Service Innovation in a B2B Context. in AMA SERVSIG 2012 Internationa Service Research Conference. 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012.
  61. Strandvik, T & Heinonen, K 2012, Diagnosing service brand strength: customer brand experience portfolios. in AMA Servsig International Service Research Conference. 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012.
  62. Holmlund, M & Strandvik, T 2012, Ett relationsperspektiv på tjänster. in P Echeverri & B Edvardsson (eds), Marknadsföring i tjänsteekonomin. Studentlitteratur, Lund, pp. 66-74.
  63. Holmlund, M & Strandvik, T 2012, Service business logics in industrial companies. in AMA Servsig 2012 International Service Research Conference. 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012.
  64. Rindell, A, Strandvik, T & Sten, J 2012, Strategic stakeholder integration in service innovation – focusing on value-in-use. in Cambridge Service Week 2012. Cambridge University Press, 2012 Cambridge Service Week, Cambridge, United Kingdom, 23.06.2012.
  65. von Koskull, C & Strandvik, T 2012, The challenges of 'sticking to the plan' in the service innovation process. in International Product Development Management Conference. 19th International Product Development Management Conference (IPDMC), Manchester, United Kingdom, 17.06.2012.
  66. 2011
  67. Holmlund, M & Strandvik, T 2011, The Significance of Mental Models in Business. in S Paliwoda (ed.), Conference proceedings of 27th IMP Conference, Glasgow, Scotland, August 31-September, 2011. vol. 27, Glasgow, Scotland, 2011 Industrial marketing and purchasing group (IMP) Conference, Glasgow, Använd inte denna, 31.08.2011.
  68. Voima, P, Heinonen, K, Strandvik, T, Mickelsson, K-J & Arantola-Hattab, LJ 2011, A Customer Ecosystem Perspective on Service. in B van der Rhee & L Victorino (eds), QUIS 12: Advances in Service Quality, Innovation and Excellence. CHR - Center for Hospitality Research, pp. 1015-1024, 2011 International Research Symposium on Service Excellence in Management (QUIS), Ithaca, United States, 02.06.2011.
  69. Edvardsson, B, Kowalkowski, C, Strandvik, T & Voima, P 2011, Critical Waves in Business Markets: Towards a Framework for Analyzing Relationship Turbulence. in 17th Annual CBIM Academic Workshop. 2011 Academic Workshop of the Center for Business & Industrial Marketing (CBIM), San Juan, Puerto Rico, 14.01.2011.
  70. Strandvik, T & Heinonen, K 2011, Customer Dominant Logic as an approach to understand customer value dynamics. in 851642. 21st Nordic Academy of Management conference (NFF), Stockholm, Sweden, 20.08.2011.
  71. Rindell, A & Strandvik, T 2011, Defining Brand Relationships based on Image-in-use and image heritage. in Proceedings from the 2nd International Colloquium on Consumer-Brand relationships. 2nd International Colloquium on Consumer-Brand Relationships, Orlando, United States, 17.03.2011.
  72. Rindell, A & Strandvik, T 2011, How Brand Communities can contribute to service innovation. in Proceedings from the 2nd Naples Forum on Service. Naples, Italy, 2011 Naples Forum on Service , Capri, Italy, 14.06.2011.
  73. Rindell, A & Strandvik, T 2011, I don't like it - Understanding Brand Avoidance. in Proceedings from the 7th Global Brand Conference, AM's SIG. Oxford UK, Unknown host publication, United Kingdom, 01.01.1800.
  74. Strandvik, T & Nyman, HB 2011, Service Story Workshops: A procedure to reveal the customer's logic to inspire service innovation on the company board level. in The 21st Nordic Academy of Management (NFF) Conference. 21st Nordic Academy of Management conference (NFF), Stockholm, Sweden, 20.08.2011.
  75. Rindell, A & Strandvik, T 2011, The role of image in S-D logic - Corporate image evolvement in Mergers and Aquisitions. in Proceedings from the 2nd Naples Forum on Service. Naples, 2011 Naples Forum on Service , Capri, Italy, 14.06.2011.
  76. Sundström, E, Edvardsson, B, Strandvik, T & Heinonen, K 2011, The value of customer co-creation in service innovation: insights from a comparative case study. in Nordic Academy of Management Conference. 21st Nordic Academy of Management conference (NFF), Stockholm, Sweden, 20.08.2011.
  77. Nyman, H, Mickelsson, K-J & Strandvik, T 2011, Using Service Stories to Trace the Customer's Logic. in B van der Rhee & L Victorino (eds), QUIS 12: Advances in Service Quality, Innovation and Excellence. Itchaca, NY, USA, pp. 766-774, Unknown host publication, United States, 01.01.1800.
  78. Voima, P, Heinonen, K & Strandvik, T 2011, Value in experience: proposing a customer dominant marketing vocabulary. in The day after - Inspiration, Innovation, Implementation. University of Ljubljana, Ljubljana, pp. 282, European Marketing Academy EMAC 2011, Ljubljana, Slovenia, 24.05.2011.
  79. 2010
  80. Heinonen, K, Strandvik, T, Mickelsson, K-J, Edvardsson, B, Sundstrom, E & Andersson, P 2010, 'A customer-dominant logic of service' Journal of Service Management, vol. 21, no. 4, pp. 531-548. https://doi.org/10.1108/09564231011066088
  81. Strandvik, T & Holmlund, M 2010, Changing the Business Map Will Change the Business Landscape. in V Havila (ed.), NORD2010, 6th Nordic Workshop on Relationship Dynamics, Gimo, Sweden, October 6-8, 2010. Uppsala, Unknown host publication, Sweden, 01.01.1800.
  82. Edvardsson, B, Kowalkowski, C, Strandvik, T & Voima, P 2010, Critical Waves in Business Relationships: An extension of the critical incident perspective. in V Havila (ed.), NORD2010, 7th Nordic Workshop on Relationship Dynamics, Gimo, Sweden, October 6-8, 2010. 6th Nordic Workshop on Relationship Dynamics (NoRD), Gimo, Sweden, 06.10.2010.
  83. Heinonen, K, Mickelsson, K-J & Strandvik, T 2010, Customer Energy in Relationships. Hanken School of Economics Working Papers, no. 553, Hanken School of Economics, Helsinki.
  84. Heinonen, K, Strandvik, T & Mickelsson, K-J 2010, Customer Energy in Relationships. in T Riihelä & M Mattila (eds), Combi 2010 : Conference Proceedings, Vantaa, Finland, 7-10 October 2010. Laurea publications, A series, no. 72, Vantaa, pp. 151-180.
  85. Strandvik, T, Wendelin, R & Nyman, H 2010, Customer Focus in Finnish Boardrooms Before and After the Economic Downturn. in Proceedings from the 16th CBIM Academic Workshop Marketing Value Creation: Process, Service, Brands and Relationships. San Juan, Puerto Rico, USA, January 15-18, 2010. Unknown host publication, Colombia, 01.01.1800.
  86. Strandvik, T & Heinonen, K 2010, Customer Value Dynamics. in V Havila (ed.), NORD2010, 7th Nordic Workshop on Relationship Dynamics, Gimo, Sweden, October 6-8, 2010. Unknown host publication, Sweden, 01.01.1800.
  87. Voima, P, Heinonen, K & Strandvik, T 2010, Exploring Customer Value Formation – A Customer Dominant Logic Perspective. in T Riihelä & M Mattila (eds), Combi2010 Conference Proceedings : Contemporary views on business: Partnering for the future. Laurea publications, no. A 72, Vantaa, pp. 118-143, Unknown host publication, Portugal, 01.01.1800.
  88. Voima, P, Heinonen, K & Strandvik, T 2010, Exploring customer value formation: a customer dominant logic perspective. Hanken School of Economics Working Papers, no. 552, Hanken School of Economics, Helsinki.
  89. Rindell, A, Edvardsson, B & Strandvik, T 2010, 'Mapping the "roots" of the consumer's image-in-use of companies' Journal of Product and Brand Management, vol. 19, no. 6, pp. 423-431.
  90. Wendelin, R & Strandvik, T 2010, Sales Strategies in an Economic Downturn. in Proceedings from the 2010 CBIM Academic Workshop, 16th Annual Center For Business and Industrial Marketing (CBIM) Academic Workshop, San Juan, Puerto Rico, January 15-18, 2010. Unknown host publication, Puerto Rico, 01.01.1800.
  91. Sundström, E, Edvardsson, B, Strandvik, T & Heinonen, K 2010, The Value of Customer Co-creation in Service Innovation: Insights from a Comparative Case Study. in Proceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010. Unknown host publication, Portugal, 01.01.1800.
  92. Strandvik, T & Rindell, A 2010, Value of Image in Service. Hanken School of Economics Working Papers, no. 550, Hanken School of Economics, Helsinki.
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