Haris - Research Portal

Swedish

Tore Strandvik

Person

    Research areas

  • 512 Business and Management - Marketing, service marketing and management, Brand management, Image management, customer-dominant logic, marketing, strategy, relationships, value creation,

Research and teaching information

CURRENT POSITION

Emeritus Professor of Marketing at Hanken School of Economics, Helsinki, Finland March 1, 2018-.

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

 

 

EARLIER ACADEMIC POSITIONS

Professor of Marketing at Hanken School of Economics, Helsinki, Finland 2002-2018

Professor of Direct Marketing at HANKEN, Swedish School of Economics and Business Administration, Helsinki, Finland from 1.1.2001 to 31.07.2006. This chair had a particular focus on customer relationships, new media, e-commerce and m-business. The professorship was sponsored by companies that are members of the Finnish Direct Marketing Association, and was a joint venture together with the Helsinki School of Economics.

Professor in Business Administration (50%) at University of Karlstad, Sweden 1.9.2003-31.7.2004.

Professor in service marketing, HANKEN, Swedish School of Economics and Business Administration, Vasa, 1.1.1999-31.1.2002.

 Director of Centre for Relationship Marketing and Service Management (CERS) at HANKEN, Swedish School of Economics and Business Administration, 1994-2001.

Head of the Department of marketing and corporate geography, HANKEN, Swedish School of Economics and Business Administration, 1.2.1999-31.12.2001

Acting Associate professor/professor in marketing, HANKEN, Swedish School of Economics and Business Administration, Helsinki, 1987-1999

 

ACADEMIC REWARDS AND ASSIGNMENTS

International Fellow of the Service Research Center (Centrum för tjänsteforskning), Karlstad, Sweden, 5.10.2006

Member of the Board of Service Research Center, Karlstad University, Sweden, 1.1.2011-31.12.2016.

Invited Lifetime Member of Societas Scientiarum Fennica - The Finnish Society of Sciences and Letters, 17.12.2007-

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

Research areas

Latest activities

  1. 20th ICIG Symposium

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

  2. Opponent at doctoral dissertation

    Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination

  3. Hervé Corvellec

    Activity: Hosting a visitorHosted academic visit at Hanken

View all (75) »

Highlighted research outputs

  1. Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change

    Research output: Contribution to journalArticleScientificpeer-review

  2. Emotional Strategizing in Service Innovation

    Research output: Contribution to journalArticleScientificpeer-review

  3. Customer-dominant logic: foundations and implications

    Research output: Contribution to journalArticleScientificpeer-review

  4. The Mental Footprint of Marketing in the Boardroom

    Research output: Contribution to journalArticleScientificpeer-review

  5. Discovering the unfolding of service innovations

    Research output: Contribution to journalArticleScientificpeer-review

  6. Customer dominant value formation in service

    Research output: Contribution to journalArticleScientificpeer-review

  7. Ethical Consumers' Brand Avoidance

    Research output: Contribution to journalArticleScientificpeer-review

  8. Diagnosing Service Brand Strength: Customer-Dominant Brand Relationship Mapping

    Research output: Contribution to journalArticleScientificpeer-review

  9. Customer Needing: A Challenge for the Seller Offering

    Research output: Contribution to journalArticleScientificpeer-review

  10. A customer-dominant logic of service

    Research output: Contribution to journalArticleScientificpeer-review

  11. Initiation of business relationships in service-dominant settings

    Research output: Contribution to journalArticleScientificpeer-review

  12. How to Diagnose Business-to-Business Relationships by Mapping Negative Incidents

    Research output: Contribution to journalArticleScientificpeer-review

  13. Managing customer relationships for profit: The dynamics of relationship quality

    Research output: Contribution to journalArticleScientificpeer-review

View all (137) »

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