Haris - Research Portal

Swedish

Peter Björk

Person

P.O. Box 287

65101 Vaasa

Finland

    Research areas

  • Customers and Relations
  • Marketing Logics and Strategizing
  • Marketing Effectiveness and Profitability

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Svenska handelshögskolan, Finland, 1994

Latest activities

  1. Dalarna University (External organisation)

    Activity: MembershipAssessment of candidates for academic posts

  2. Swedish Research Council and Vinnova (External organisation)

    Activity: MembershipMembership in review committee

  3. Norges Forskningsråd (External organisation)

    Activity: MembershipMembership in review committee

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Latest projects

  1. SESP

    Project: Externally funded project

  2. Kunskap för Innovationer

    Project: Externally funded project

  3. S3, Smart Specialisering i Österbotten

    Project: Externally funded project

View all (19) »

Latest research outputs

  1. Social media use and dimensions of destination value co-destruction - a study of Finnish travelers

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  2. Make room for value no-creation: Beyond value co-creation and co-destruction

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  3. The Effect of Social Media Marketing Implementation on Marketing Practices in SMTEs

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

View all (91) »

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