Haris - Research Portal
Paul Viio
Person
- Marketing, Helsinki - Assistant Professor, Assistant Professor
- 512 Business and Management - Sales management, Value sales, B2B relationship management, Strategic account management, Value pricing, Personal selling, Purchasing
Research areas
Additional Education Information
Education information
D.Sc. (Economics and Business Administration), Hanken School of Economics, Finland, 2011
Education information
Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2011
Latest research outputs
Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective
Research output: Contribution to journal › Article
When Does Implementation of Relationship Orientation in New Product Launch Matter?
Research output: Contribution to journal › Review Article
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Research output: Contribution to journal › Article
Latest activities
The 2017 Global Sales Science Institute (GSSI) Conference: 11th Annual Conference
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Michael Kleinaltenkamp
Activity: Hosting a visitor › Hosted academic visit at Hanken
2017 Winter AMA Conference
Activity: Participating in or organising an event › Organisation of / participation in conferences, workshops, courses, seminars
Latest projects
VALP project research visit to Denver (CO) 2016
Project: Project funded by Hanken/Hanken funds
Value-Based Service Sales Innovation
Project: Other project
Strategic sales process adaptation (title reformulated in Dec. 2010)
Project: Externally funded project