Haris - Research Portal

Swedish

Marianne Dube

Person

  1. 2015
  2. Sepp, M, Gummerus, J & Liljander, V 2015, Investigating the failure of firm-blogger collaboration initiation: A blogger perspective. in L O'Malley (ed.), 2015 Academy of Marketing Conference: The Magic in Marketing. University of Limerick, 2015 Academy of Marketing Conference , Limerick, Ireland, 07.07.2015.
  3. Sepp, M 2015, Switching of actor roles in an A2A network: Investigation of blogger as an actor role. in E Gummesson, C Mele & F Polese (eds), Conference proceedings of the 2015 Naples Forum on Service: Service dominant logic, network and systems theory and service science. Universita' degli Studi di Napoli Federico II, Naples, 2015 Naples Forum on Service, Naples, Italy, 09.06.2015.
  4. 2014
  5. Söderlund, M, Liljander, V, Gummerus, J, Hellman, PM, Lipkin, M, Oikarinen, E-L, Sepp, M & Töndevold, K 2014, 'Preferential treatment in the service encounter' Journal of Service Management, vol 25, no. 4, pp. 512-530. DOI: 10.1108/JOSM-02-2014-0048
  6. Sepp, M 2014, Relationships with bloggers as external third actors. in AMA SERVSIG 2014 proceedings: Building Relationships in Services - Developing Service Value. University of Macedonia, 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Thessaloniki, Greece, 13.06.2014.
  7. Sepp, M 2014, Food-related conversation practices: Building up food blogger communities. in NCCR 2014: Nordic Conference on Consumer Research. University of Vaasa, 3rd Nordic Conference on Consumer Research (NCCR), Vaasa, Finland, 21.05.2014.
  8. 2013
  9. Söderlund, M, Liljander, V, Gummerus, J, Hellman, PM, Lipkin, MM-L, Oikarinen, E-L, Sepp, M & Töndevold, K 2013, Giving the customer the little extra: A call for caution. in E Wästlund, B Edvardsson, A Gustafsson, MJ Bitner & R Verma (eds), QUIS 13: Service Excellence in Management: Proceedings of the QUIS 13 International Research Symposium on Service Excellence in Management, June 10-13 2013 Karlstad Sweden . CTF - Service Research Center, Karlstad University, Karlstad, pp. 213-221, 2013 International Research Symposium on Service Excellence in Management (QUIS), Karlstad, Sweden, 10.06.2013.
  10. Sepp, M & Lipkin, MM-L 2013, Service innovation networks- external actors and innovation contributions. in QUIS 13: Service Excellence in Management: Proceedings of the QUIS 13 International Research Symposium on Service Excellence in Management, June 10-13 2013 Karlstad Sweden, pp. 483-491. 2013 International Research Symposium on Service Excellence in Management (QUIS), Karlstad, Sweden, 10.06.2013.
  11. 2011
  12. Sepp, M, Liljander, V & Gummerus, J 2011, Bloggers' motivations to produce content: A gratifications theory perspective. in A Patterson & S Oakes (eds), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool., AM - Academy of Marketing, 2011 Academy of Marketing Conference, Liverpool, United Kingdom, 05.07.2011.
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