Haris - Research Portal


Maria Holmlund-Rytkönen


P.O. Box 479

00101 Helsinki


    Research areas

  • 512 Business and Management - Service Management, Customer Logic, Mental models, Business relationship dynamics


Full professor of marketing October 1, 2008- 


Programme Director at Hanken School of Economics 2018-2020


Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  


Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail maria.holmlund-rytkonen@hanken.fi

Additional Education Information

Reception 2019 by appointment, Arkadia building 2nd floor.



Research areas

Associate editor, Service Research, Journal of Business Research.

Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline December 1, 2018. Read more here:


Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018. 



Mental models in business.

Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.

Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.

Consumer buying: Buying behaviour of different products and among different buyer groups.


Google.scholar citation

Hanken's database HARIS containing publications and research activities 


Director of KATAJA Graduate school FCSRM - Finnish Center for Service and Relationship Management

International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management), Services Business. An International Journal



Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998

Highlighted research outputs

  1. Financial Well-Being: A Conceptualization and Research Agenda

    Research output: Contribution to journalArticle

  2. The Mental Footprint of Marketing in the Boardroom

    Research output: Contribution to journalArticle

  3. Customer Needing: A Challenge for the Seller Offering

    Research output: Contribution to journalArticle

  4. Initiation of business relationships in service-dominant settings

    Research output: Contribution to journalArticle

  5. What are Relationships in Business Networks?

    Research output: Contribution to journalArticle

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Latest activities

  1. Chair of examination committee, doctoral thesis

    Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination

  2. KU Leuven

    Activity: Visiting an external institutionVisit to other institution

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