Haris - Research Portal

Swedish

Maria Holmlund-Rytkönen

Person

P.O. Box 479

00101 Helsinki

Finland

    Research areas

  • 512 Business and Management - Service Management, Customer Logic, Mental models, Business relationship dynamics

Curriculum

Full professor of marketing October 1, 2008- 

 

Programme Director at Hanken School of Economics 2018-2020

 

Head of marketing department (subjects: marketing, supply chain management and social responsibility) January 1, 2013 - December 31, 2015, January 1, 2010 - December 31, 2012.  

 

Hanken School of Economics, Department of Marketing CERS-Centre for Relationship Marketing and Service Management PO BOX 479, FIN-00101 HELSINKI, Finland Visiting adress Arkadiankatu 22, Helsinki Tel. +358-(0)9-431 33 396, gsm +358-(0)40-3521 396, fax +358-(0)9-431 33 287. E-mail maria.holmlund-rytkonen@hanken.fi

Additional Education Information

 
Reception 2019 by appointment, Arkadia building 2nd floor.

 

Courses 2019-2020

PhD level

62339 Service and Relationship Management

62349 Advancing Skills in Marketing Research

62340 Evolution of Marketing Theory

 


 

Research areas

Associate editor, Service Research, Journal of Business Research.

Special issue co-editor: Advancing Qualitative Research Methodology in Service Research. In Journal of Services Marketing. Submission deadline was December 1, 2018. 

Special issue co-editor: The Blurring Boundaries between B2B Actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models in Industrial Marketing Management. Submission deadline was March 1, 2018. 

 

CURRENT MAIN RESEARCH PROJECTS

Mental models in business.

Relationship dynamics: Initiation of business-to-business relationships, and Relationship ending.

Service transition: Services in an industrial setting, and Challenges when transforming from a manufacturing to a service-oriented industrial company.

Consumer buying: Buying behaviour of different products and among different buyer groups.

 

Google.scholar citation

Hanken's database HARIS containing publications and research activities 

 

International Fellow of CTF Centrum for Tjänsteforskning, Service Research Center at Karlstad University.

Editorial board member of scientific journals: Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Service Management (previously International Journal of Service Industry Management).

 

 

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 1998

Latest activities

  1. QUIS16 International Research Symposium on Service Excellence in Management

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

  2. Chair of examination committee, doctoral thesis

    Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination

View all (171) »

Highlighted research outputs

  1. “One of These Days, Things are Going to Change!” How Do you Make Sense of Market Disruption?

    Research output: Contribution to journalArticleScientificpeer-review

  2. Mental models of customer ownership in the executive board: A case study in the pension insurance sector

    Research output: Contribution to journalArticleScientificpeer-review

  3. Financial Well-Being: A Conceptualization and Research Agenda

    Research output: Contribution to journalArticleScientificpeer-review

  4. Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change

    Research output: Contribution to journalArticleScientificpeer-review

  5. The Mental Footprint of Marketing in the Boardroom

    Research output: Contribution to journalArticleScientificpeer-review

  6. Customer Needing: A Challenge for the Seller Offering

    Research output: Contribution to journalArticleScientificpeer-review

  7. Initiation of business relationships in service-dominant settings

    Research output: Contribution to journalArticleScientificpeer-review

  8. How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice

    Research output: Contribution to journalArticleScientificpeer-review

  9. Buyer Dominated Relationships in a Supply Chain: A Case Study of Four Small-Sized Suppliers

    Research output: Contribution to journalArticleScientificpeer-review

  10. Relationships and the Internationalisation of Finnish Small and Medium-Sized Companies

    Research output: Contribution to journalArticleScientificpeer-review

  11. What are Relationships in Business Networks?

    Research output: Contribution to journalArticleScientificpeer-review

View all (83) »

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