Haris - Research Portal

Swedish

Kristina Heinonen

Person

P.O. Box 479

00101 Helsinki

Finland

    Research areas

  • 512 Business and Management - marketing, service management and marketing, customer-dominant logic, service value, customer relationships, e-service and online marketing

Research areas

CURRENT POSITION

Professor Of Service And Relationship Marketing, Department of Marketing, Hanken School of Economics, Helsinki, Finland (01/2015-)
Director, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland (2010 – present)
Adjunct Professor (Docent) Of Marketing, specifically customer-centric service marketing University of Tampere (December 2013)

 PREVIOUS ACADEMIC EXPERIENCE 

Hanken Foundation Assistant Professor (tenure track), Department of Marketing, Hanken School of Economics, Helsinki, Finland (2007-2014)
Assistant Professor, Department Of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2005-2006)
Post Doctoral Researcher, LTT Research LTD, Helsinki School of Economics (2004)
Doctoral Candidate, Department of Marketing and Corporate Geography and FCSRM Finnish Centre for Service and Relationship Management graduate school, Swedish School of Economics and Business Administration, Helsinki, Finland (2001-2004)
Assistant Professor, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (2000)
Assistant, Department of Marketing, Swedish School of Economics and Business Administration, Helsinki, Finland (1999-2000)

Research areas: service and customer relationships, online communities, technology infusion in service, customer-dominant logic, marketing communication

Google scholar

LinkedIn

Academia.edu     

ResearchGate

 ORCID 0000-0002-3177-4776

 SCOPUS Author ID 14053778900

Twitter @KEH75

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2004

Highlighted research outputs

  1. Customer engagement in a Big Data world

    Research output: Contribution to journalArticleScientificpeer-review

  2. Developing service research - paving the way to transdisciplinary research

    Research output: Contribution to journalArticleScientificpeer-review

  3. Customer-dominant logic: foundations and implications

    Research output: Contribution to journalArticleScientificpeer-review

  4. Multiple perspectives on customer relationships

    Research output: Contribution to journalArticleScientificpeer-review

  5. Invisible value formation: a netnography in retail banking

    Research output: Contribution to journalArticleScientificpeer-review

View all (99) »

Highlighted activities

  1. Finnish union of university professors, local chapter (Hanken) (External organisation)

    Activity: MembershipMembership in academic committee, council, board

  2. Finnish Association for business administration (External organisation)

    Activity: MembershipMembership in academic committee, council, board

  3. Journal of Service Management (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  4. Journal of Service Theory and Practice (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  5. Member of evaluation committee of doctoral Thesis, Stockholm University

    Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination

View all (140) »

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