Haris - Research Portal

Swedish

Johanna Gummerus

Person

    Research areas

  • 512 Business and Management
  • Customers and Relations
  • Business, Markets and Societal Dynamics

Education information

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2011

Highlighted research outputs

  1. Exploring value propositions and service innovation: a service-dominant logic study

    Research output: Contribution to journalArticleScientificpeer-review

  2. The service revolution and its marketing implications: Service logic versus service-dominant logic

    Research output: Contribution to journalArticleScientificpeer-review

  3. Value Creation Processes and Value Outcomes in Marketing Theory - Strangers or Siblings?

    Research output: Contribution to journalArticleScientificpeer-review

  4. Customer Engagement in a Facebook Brand Community

    Research output: Contribution to journalArticleScientificpeer-review

View all (62) »

Log in to Pure