Haris - Research Portal

Swedish

Gustav Medberg

Person

  1. 2018
  2. 2016
  3. Medberg, G, Gummerus, J & Tregua, M 2016, Perspectives on value-in-use in service research. in T Russo-Spena & C Mele (eds), Proceedings of 26th Annual RESER Conference 2016: What's ahead in service research? New perspectives for business and society. RESER - European Association for Research on Services, Naples, The Annual RESER Conference, Naples, Italy, 08.09.2016.
  4. 2015
  5. Mickelsson, K-J & Medberg, G 2015, The Third Wave of Customer Value Research. in 23rd Nordic Academy of Management Conference Proceedings. Copenhagen Business School, Copenhagen, 23rd Nordic Academy of Management Conference (NFF), Copenhagen, Denmark, 12.08.2015.
  6. Medberg, G 2015, The Value Chart Technique: a method for studying value-in-use in customer relationships. in J Gummerus (ed.), Proceedings 23rd International Colloquium on Relationship Marketing (ICRM): Relationship Marketing: Back to the Roots and into the Future. Hanken School of Economics, 23rd International Colloquium on Relationship Marketing ICRM 2015, Helsinki, Finland, 15.09.2015.
  7. 2014
  8. Heinonen, K & Medberg, G 2014, Netnography in marketing research: A review and recommendations. in The 24th Annual RESER Conference proceedings. Annual RESER Conference, Helsinki, Finland, 11.09.2014.
  9. Heinonen, K & Medberg, G 2014, Netnography in marketing: A systematic review and recommendations. in The 5th International Research Symposium in Service Management: Service Imperatives in the New Economy - Future Directions in Service Research. University of Tartu, International Research Symposium in Service Management, Pärnu, Estonia, 08.06.2014.
  10. Mickelsson, K-J & Medberg, G 2014, 'Value-In-Life' and the Third Wave of Customer Value Characterizations. in The 3rd Nordic Conference on Consumer Research. University of Vaasa, 3rd Nordic Conference on Consumer Research (NCCR), Vaasa, Finland, 21.05.2014.
  11. Gummerus, J, Koskull von, C, Kauppinen-Räisänen, H & Medberg, G 2014, "Jag är värd det!" Om att unna sig själv en lyxig present. in M Söderlund (ed.), Marknadsföring och påverkan på konsumenten. Studentlitteratur, Stockholm, pp. 267-286.
  12. Medberg, G & Heinonen, K 2014, 'Invisible value formation: a netnography in retail banking' International Journal of Bank Marketing, vol 32, no. 6, pp. 590-607. DOI: 10.1108/IJBM-03-2014-0041
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