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Swedish

Christian Kowalkowski

Person

Curriculum

Christian Kowalkowski is Assistant Professor of Marketing. He obtained his PhD in 2008 from the Institute of Technology at Linköping University in Sweden, and he was appointed as docent in Industrial Marketing in 2011 and docent (Adjunct Professor) in Marketing, especially Service Management, in 2013.

Christian serves as an Associate Editor of Journal of Services Marketing, the Expert Research Panel Chair on Servitization of Journal of Service Management, and an Editorial Board Member of Industrial Marketing ManagementJournal of Business Research, Journal of Business and Industrial Marketing, and Journal of Service Research.

His current research activities concern service infusion, relationship dynamics, service innovation, solutions marketing, and value-creation strategies.

Additional Education Information

Docent, Industrial marketing, Linköping University, Sweden, 2011

Highlighted activities

  1. Journal of Services Marketing (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  2. Journal of Service Management (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  3. Journal of Service Research (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  4. Industrial Marketing Management (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  5. Journal of Business Research (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  6. Journal of Business & Industrial Marketing (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  7. Journal of Service Theory and Practice (Journal)

    Activity: Publication peer-review and editorial workScientific journal

View all (158) »

Highlighted research outputs

  1. Archetypes of Service Innovation: Implications for Value Cocreation

    Research output: Contribution to journalArticleScientificpeer-review

  2. Operating without operations: how is technology changing the role of the firm?

    Research output: Contribution to journalArticleScientificpeer-review

  3. Pricing strategy: A review of 22 years of marketing research

    Research output: Contribution to journalArticleScientificpeer-review

  4. Service growth in product firms: Past, present, and future

    Research output: Contribution to journalArticleScientificpeer-review

  5. Network orchestration for value platform development

    Research output: Contribution to journalArticleScientificpeer-review

  6. Servitization and deservitization: Overview, concepts, and definitions

    Research output: Contribution to journalArticleScientificpeer-review

  7. Triadic value propositions: When it takes more than two to tango

    Research output: Contribution to journalArticleScientificpeer-review

  8. What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies

    Research output: Contribution to journalArticleScientificpeer-review

  9. Business marketing: A Nordic School perspective

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  10. Adding services to product-based portfolios: An exploration of the implications for the sales function

    Research output: Contribution to journalArticleScientificpeer-review

  11. Market representations in industrial marketing: Could representations influence strategy?

    Research output: Contribution to journalArticleScientificpeer-review

  12. Service innovation in product-centric firms: A multidimensional business model perspective

    Research output: Contribution to journalArticleScientificpeer-review

  13. Negative critical waves in business relationships: An extension of the critical incident perspective

    Research output: Contribution to journalArticleScientificpeer-review

  14. A Reconceptualization of Manufacturers' Service Strategies

    Research output: Contribution to journalArticleScientificpeer-review

  15. Development and implementation of customer solutions: A study of process dynamics and market shaping

    Research output: Contribution to journalArticleScientificpeer-review

  16. Any way goes: Identifying value constellations for service infusion in SMEs

    Research output: Contribution to journalArticleScientificpeer-review

  17. Enabling service innovation: A dynamic capabilities approach

    Research output: Contribution to journalArticleScientificpeer-review

  18. Service Infusion as Agile Incrementalism in Action

    Research output: Contribution to journalArticleScientificpeer-review

  19. Customer-focused and service-focused orientation in organizational structures

    Research output: Contribution to journalArticleScientificpeer-review

  20. Tjänster och helhetslösningar: Nya affärsmodeller för konkurrenskraft

    Research output: Book/ReportBookScientificpeer-review

  21. The evolution of service innovation research: A critical review and synthesis

    Research output: Contribution to journalArticleScientificpeer-review

  22. Information search in complex industrial buying: Empirical evidence from Brazil

    Research output: Contribution to journalArticleScientificpeer-review

  23. Dynamics of value propositions: Insights from service-dominant logic

    Research output: Contribution to journalArticleScientificpeer-review

  24. The co-creative practice of forming a value proposition

    Research output: Contribution to journalArticleScientificpeer-review

  25. Managing industrial service offerings in global business markets

    Research output: Contribution to journalArticleScientificpeer-review

  26. Solutions offerings: A critical review and reconceptualisation

    Research output: Contribution to journalArticleScientificpeer-review

  27. Development of industrial service offerings: A process framework

    Research output: Contribution to journalArticleScientificpeer-review

View all (140) »

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