Haris - Research Portal

Swedish

Christian Grönroos

Person

  1. 2019
  2. Grönroos, C 2019, Are you ready for relationship marketing? It is a business challenge. in A Parvatiyar & R Sisodia (eds), Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth. Sage publications, New Delhi, pp. 307-317.
  3. 2018
  4. 2017
  5. Grönroos, C 2017, 'Relationship marketing and service: an update' Journal of Global Scholars of Marketing Science : Bridging Asia and the World, vol. 27, no. 3, pp. 201-208 . https://doi.org/10.1080/21639159.2017.1318666
  6. Subramony, M, Ehrhart, K, Groth, M, Holtom, BC, van Jaarsveld, DD, Yagil, D, Darabi, T, Walker, D, Bowen, DE, Fisk, RP, Grönroos, C & Wirtz, J 2017, 'Accelerating employee-relate scholarship in service management: Research streams, propositions, and commentaries' Journal of Service Management, vol. 28, no. 5, pp. 837-865. https://doi.org/10.1108/JOSM-02-2017-0055
  7. Grönroos, C 2017, 'Christian Grönroos: I did it my way' Journal of Historical Research in Marketing, vol. 9, no. 2, pp. 277-301. https://doi.org/10.1108/JHRM-12-2016-0028
  8. Leroi-Weldens, S, Sandra, S, Van Vaerenbergh, Y & Grönroos, C 2017, 'Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?' Journal of Service Management, vol. 28, no. 4, pp. 618-693. https://doi.org/10.1108/JOSM-11-2015-0366
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