Haris - Research Portal

Swedish

Apramey Dube

Person

    Research areas

  • 512 Business and Management - Smartphone Apps, Service Experiences, Service Management, Service Marketing

Curriculum

Researcher at the department of marketing in service marketing and management. My research interests relate to customers' service experiences of smartphone apps, and their implications for service managers. I have authored service management and branding strategy research books and my research has been published in Journal of Service Management and International Journal of E-Services and Mobile Applications, among other outlets.

 

Research areas

Smartphone Apps, Service Experience, Services Marketing, Service Management

Research and teaching information

Doctoral candidate at the department of marketing with research interests in service management, service experience and smartphone apps. My doctoral thesis investigates the ways in which customers experience smartphone apps in their everyday lives. The key findings show that apps have become a visible, and often invisible, part of customers’ everyday lives. For managers, my thesis provides customer motivations for downloading, usage, and deletion of apps. 

 

Author of service-led growth strategy book, 'Titans of Service', published in Helsinki in September 2014. The book presents the business logic, methods and techniques used by successful firms in managing services such as Singapore Airlines, Whole Foods, Tinder App, Airbnb, Supercell, and Khan Academy among others

 

Author of international branding strategy book, 'Titans of Branding' published in Helsinki (May 2009) in association with Tekes (Finnish Government agency for technology and innovation funding), Hanken School of Economics Finland and Emory University U.S.A.

 

More than 50 hours of teaching experience as guest lecturer for masters level courses in customer experience, service innovation, and strategic branding. I have delivered guest lectures at Hanken School of Economics, Aalto University of Design, Helsinki University, university of Vaasa, Arcada university of applied sciences and others

 

Expert lectures and consulting for several organizations including Cocon Oy, Lääketietokeskus, Bulevardin Klinikka and others

Education information

Masters in Business Administration (International Business)

Bachelors in Engineering and Technology (Electronics and Communication Engineering)

Highlighted research outputs

  1. The Contextual Nature of Value and Value Cocreation

    Research output: Chapter in Book/Report/Conference proceedingChapter

  2. Emergence of innovative ideas in the Socio-cyberspace: Dream Catching

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  3. Customer value dimensions in e-healthcare services: Lessons from Finland

    Research output: Contribution to journalArticle

  4. App communication on Instagram: A netnographic study of a young human brand Isac Elliot

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  5. The Ripple Effect: Intended and Unintended App Experiences

    Research output: Chapter in Book/Report/Conference proceedingChapter

  6. Customer Experience Exemplars: Angry Birds

    Research output: Chapter in Book/Report/Conference proceedingChapter

  7. Branding Design Heritage for Prestige: Case Marimekko

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  8. Customer Approach to the Use of Big Data: Wearables for Service

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  9. Titans of Branding

    Research output: Book/ReportBook

View all (24) »

Highlighted activities

  1. BMJ Innovations (Journal)

    Activity: Publication peer-review and editorial workPeer review / evaluation of conference papers

  2. 2016 Hanken Research Day

    Activity: Participating in or organising an eventLecture for general public

  3. International Journal of Healthcare Technology and Management (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  4. How to prepare a research proposal webinar

    Activity: Participating in or organising an eventLecture for general public

  5. Samlad service-arbetsgruppen workshop

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

  6. Indian School of Business Marketing Club Workshop

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

  7. Journal of Business Research (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  8. International Journal of Management and Enterprise Development (Journal)

    Activity: Publication peer-review and editorial workScientific journal

  9. 2015 Hankendagen

    Activity: Participating in or organising an eventLecture for general public

  10. Hur Skapas Företagets Värde För Kunden och med Kunden?

    Activity: Participating in or organising an eventLecture for general public

  11. 2013 Naples Forum on Service

    Activity: Participating in or organising an eventOrganisation of / participation in conferences, workshops, courses, seminars

  12. Pre-examiner of doctoral thesis manuscript

    Activity: ExaminationOfficial participation in PhD thesis supervision, defence and examination

  13. Qualitative Market Research (Journal)

    Activity: Publication peer-review and editorial workSpecial issue of journal

View all (41) »

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